McDonald’s Products that Failed Miserably

The Hula Burger

McDonald’s founder, Ray Kroc, was a brilliant businessman, but not a good cook.

According to church canon, Catholics over the age of 14 are required to abstain from meat on Fridays. Kroc had high hopes for his non-meat option called “The Hula Burger” — grilled pineapple with cheese on a bun. He positioned the sandwich to compete against the Filet-o-Fish sandwich, which was invented by a Catholic franchisee. The Filet-o-Fish won hands down while the Hula tanked.

I mean, who would want to eat a burger with pineapple in it? You only put that in pizza. Thank god they didn’t screw up as bad as they did with their:

McPizza

You can have an Egg McMuffin for breakfast and a Big Mac for lunch but what do I eat for dinner? McDonald’s tried to solve that problem in the late 1980s and early 1990s with the McPizza. To build the dinner menu, it even tried adding similar options like lasagna and spaghetti as you can see from Amanpreet Kapoor answer. Theoretically, McDonald’s could’ve been your one-stop shop — forget Dominos and Pizza Hut!­

Unfortunately, the fast service normally associated with McDonalds wasn’t included in this 10 minute pizza. And customers looking for a quick bite were disappointed that they had to wait longer than their typical Big Mac.

The Supersize Products

One of the most infamous and controversial items at McDonalds. The big thing is, it would have gone unnoticed if it wasn’t for our food superhero, MORGAN SPURLOCK! Thanks to his award winning documentary, “Supersize Me”, McDonalds was forced to pull back their menu of supersized McNuggets, Fries and burgers in order to avoid lawsuits.

Interesting McDo trivia

The hamburger patties are not smaller today, they are exactly the same size they’ve always been: 10 to a pound.

They’re still made with reconstituted dehydrated onions, yellow mustard, ketchup, one pickle slice, salt and pepper on the meat while it’s cooking. The recipe for the buns has only changed slightly.

There was, however, a period of time around 15 years ago when McDonald’s stopped toasting the buns, and instead microwaved them. The result was horrific, tasteless, tough, and an unmitigated disaster. It took several years of slowly declining sales, and catastrophically dropping customer satisfaction scores before they went back to toasting.

A former executive of the chain candidly remarked that he was eating McDonald’s regular hamburgers in the late 1950’s, and they still taste pretty much the same to him.

 

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An afternoon with a certified Pinoy international visual artist

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The 70s was a great decade to work in advertising.

As I look back, I tell myself that I sure was lucky.

(There is a strong possibility that… maybe, just maybe, I may have caught some of the creativity in the air at that time – by osmosis.)

I was a 17-year old copy writer in an ad agency populated by some of the Philippines’ masters in art. Big names, certified heavies and real movers: Jerry Navarro, Romulo Olazo, Cris Cruz… and a quiet young artist working in a noisy corner of the art bull pen.

His name was Edwin Wilwayco and he was one of the artists who first got me interested in art when he gave me… repeat, gave (not sold) one of his earliest work.

I finally met up with him after decades of no contact… and in a span of over two hours, I got into the head of my dear friend and distilled the reasons why discriminating art lovers would readily part with their P500K and upwards to own one of his masterpieces.

Let me share my “learnings”.

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Edwin’s lovingly-prepared coffeetable book is sold at Leon Gallery, Ground Floor, Eurovilla 1, Legazpi corner Rufino Streets, Legazpi Village, Makati City.

Secrets of the writer/ex-adman who has sold more than 150,000,000 books

More than 100 million people have read at least one James Patterson book. That’s roughly one out of every three U.S. citizens. Last fall, with the publication of Against Medical Advice, his first work of narrative nonfiction, Patterson became the first author to have debuted at No. 1 on five New York Times bestseller lists: Hardcover Fiction, Hardcover Nonfiction, Mass Market Fiction, Children’s Chapter Books and Children’s Series. He also holds The New York Times bestsellers record at 42, according to his publisher.

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It all began in 1977 when Patterson’s debut novel, The Thomas Berryman Number, won an Edgar Award. His breakout hit was Along Came a Spider, the first of many novels featuring Deputy Chief of Detectives Alex Cross. Today, his prolific body of work spans multiple genres, including The Women’s Murder Club series (a natural, he says, since he grew up surrounded by women), the Detective Michael Bennett books (co-authored with Michael Ledwidge), two young-adult series (Daniel X and Maximum Ride), the occasional historical novel (such as The Jester, which he calls “history on adrenalin”) and even romance (including Suzanne’s Diary for Nicholas, one of his favorites). He maintains this high volume, in part, by working with co-authors—a practice frowned upon by some, but rebutted by Patterson in one word: “teamwork.”

His name is so well known that he’s even been the subject of a “brand” case study by Harvard Business School students. Yet he says the secret to his success isn’t the marketing, though he’s a former ad executive who’s sold more than 150 million books worldwide. Patterson says his books sell by the millions whatever the genre because they’re cinematic, they’re fast paced and, well, they’re good.

HOW HAVE YOU BUILT YOUR NAME TO BE SUCH A WIDELY RECOGNIZED BRAND?

For me it’s always been the same, and this was true when I was in business. I’ve always concentrated on the product. There are very few cases where people or enterprises or franchises have succeeded unless the product is really good for that audience. [Writers] always want to hear it’s the advertising. It isn’t—it’s the product.

SO HOW DO YOU GO ABOUT MAKING YOUR MATERIAL SO INTERESTING?

I’m big on having a blistering pace. That’s one of the hallmarks of what I do, and that’s not easy. I never blow up cars and things like that, so it’s something else that keeps the suspense flowing. I try not to write a chapter that isn’t going to turn on the movie projector in your head.

My style is colloquial storytelling. It’s the way we tell stories to one another—it’s not writerly, it’s not overdone. In the colloquial style, when you’re just telling a story to somebody—and if [you said] some of the stuff that a lot of people put into books—somebody would just say, “Will you please get to the point?” Or, “This story is putting me to sleep.” Or, “Could I move to sit next to somebody else at this dinner?” A lot of writers fall in love with their sentences or their construction of sentences, and sometimes that’s great, but not everybody is Gabriel García Márquez  or James Joyce. A lot of people like to pretend that they are, and they wind up not giving people a good read or enlightening them.

HOW DOES YOUR BACKGROUND IN ADVERTISING PLAY INTO YOUR SUCCESS?

What advertising helped me to understand and get into my head very powerfully is that there is an audience out there. People go in and they think they know all the answers, and then they test stuff and find out that nobody paid attention, nobody cared; it was a blip on the screen. So you learn that there is an audience there. I’m always pretending that I’m sitting across from somebody. I’m telling them a story, and I don’t want them to get up until it’s finished. I’m very conscious of an audience. I’m very conscious that I’m an entertainer. Something like 73 percent of my readers are college graduates, so you can’t condescend to people. You’ve got to tell them a story that they will be willing to pay money to read.

YOU’RE APPARENTLY THE FIRST AUTHOR TO BE A CASE STUDY FOR FUTURE CEOS AT HARVARD BUSINESS SCHOOL.

It was a lot of fun and an honor. Once again, the answer to what’s happening here is not one that [business students and writers] want to hear. What I have working for me is that I’m very emotional and I’m analytical, and that’s not always in the same body.

So I can look at my work and I can write it and try to make it as scary or loving or whatever the scene is supposed to be. And I can step back from it and analyze whether I’ve come anywhere near creating that.

SO WHAT DID THEY TEACH IN THAT HARVARD STUDY?

They were very interested in the notion that I was a brand, in their opinion. And you couldn’t talk to a Coca-Cola bottle, but you could talk to me. They wanted to hear what I thought was behind it. I thought a lot of it was the fact that I’m thinking about the reader: I want to create a book that I think people are going to enjoy, that I would enjoy, and I get a kick out of that. Some writers don’t. Some serious writers, the last thing in the world they want to do is entertain people, and that’s fine, but I do want to entertain people.

On the marketing side, once I’ve written a book, I want to make sure that the cover is reasonable. And that, within reason, we’ve stuck our hand up in the air and said, “There’s a new book!” which is really all the advertising can do.

YOU’VE BEEN WORKING WITH CO-AUTHORS. HOW AND WHY DID YOU BEGIN DOING THAT?

I just have too many stories. I couldn’t possibly do them all. People sometimes get wise-assed about the co-writers, but if you saw what happened … ! For example, with Sundays at Tiffany’s, I worked with a co-writer, and then I wrote seven drafts. And that happens a lot.

The “factory” comes up occasionally as a phrase. If it’s a factory, it’s a factory where everything is hand-tooled. If you came here now, you would see just stack upon stack—manuscript, screenplays, etc.—and almost nothing comes out of here that I don’t rewrite a lot, in addition to outlining.

HOW DOES IT WORK?

With the exception of The Quickie, every idea has been mine. I come up with the idea. I write an outline, about which one of my agents says, with this outline I could write the book. Usually, with a co-written book, somebody else will do the first draft and I will do subsequent drafts.

HOW DO YOU CHOOSE YOUR CO-AUTHORS?

There are some people I’ve known for a long time. I’ve known Maxine Paetro for a long time. Peter De Jonge I’ve known for a long time—he worked with me at J. Walter Thompson [advertising agency]. Michael Ledwidge was a guy who sent me a manuscript. We had both gone undergraduate to Manhattan College, although a long time apart. He was working as a doorman in New York. At the time I was chairman of J. Walter Thompson, and he gave [his manuscript] to my assistant, and my assistant said, “Jim will look at it.” Mike went home that night, and he was with his wife and the phone rang in his apartment, and he made a joke to his wife and said, “It’s probably James Patterson.” And he picked up the phone and it was me.

I said I liked it, and I helped him get an agent. So he sold it, and six or seven years later, he was having a little trouble, and we talked, and I said, “If you’d like, we can try to write a book together,” and we wrote Step on a Crack. And then we co-wrote the first Daniel X. We co-wrote The Quickie, which was Mike’s idea. We [released] another Michael Bennett [series book] in February, Run for Your Life. And the next Michael Bennett is finished, and we’re doing another one.

WHAT DO YOU SAY TO THOSE WHO CRITICIZE YOU FOR WORKING WITH CO-AUTHORS?

Most movie scripts are teams. Television shows are generally written by teams. In the beginning, a lot of series were written with co-authors. Stephen King has written with co-authors. Who cares? It doesn’t matter. Read the book. If you don’t like the book, you can talk to me about it. It’s not an issue of whether it’s written by somebody else or not. In America, we get so caught up in individualism and heroes. I’m big on teams. I think teamwork is great. I couldn’t possibly do all these stories. I have a file of stories that’s 400 pages thick, and they’re stories that I want to tell. Steven Spielberg doesn’t go out and do it by himself. I like the co-authored books. I think a lot of them are quite cool.

WHAT WOULD YOU TELL ASPIRING WRITERS?

If it’s commercial fiction that you want to write, it’s story, story, story. You’ve got to get a story where if you tell it to somebody in a paragraph, they’ll go, “Tell me more.” And then when you start to write it, they continue to want to read more. And if you don’t, it won’t work.

In terms of literary fiction, that’s something different. It should be a point of view on something that’s wonderful to read. Too often it’s just style. I think style can be fine, but I think it’s a little overrated if a book is nothing but style. I’m not as keen on it as some people are.

WHAT ARE YOU WRITING NOW, AND IN WHAT GENRES?

I just finished another historical [novel]. I really like this idea. It’s a book that Alex Cross has written based on family stories, so you have your main character actually writing a book, and that’s really fun and different. Obviously, [I’m also working on] a lot of crime fiction—The Women’s Murder Club series, the Alex Cross series, the Michael Bennett series. We also have the TV series we sold to CBS in which Michael Bennett is the main character. Love stories—Sundays at Tiffany’s was the most recent. Suzanne’s Diary for Nicholas was earlier, which I really enjoy. They are most challenging for me because nobody gets killed, so I don’t have the cop-out of bringing in that kind of suspense and adventure.

One horror: You’ve Been Warned. Run for Your Life will be out. The next Maximum Ride, called Max. It’s been very successful. I’ll go to schools, and you feel like you’re a rock star because the whole school has read it and they’re just screaming and yelling. In my mind, the best way—or one of the best ways—to get kids reading is to give them books that they love.

I was a very good student, but I didn’t particularly like to read when I was younger. I still hate Silas Marner.They gave us books that were turnoffs to most of us. And then I worked my way through college at a hospital. I had a lot of free time, and I started reading everything I could find, and it was all serious stuff, but I fell in love. And that passion! You will hear that from a lot of people who do well in things. What’s the key? The key is passion, I think. You gotta love it.

IT SOUNDS LIKE YOU’VE GOT ENOUGH PASSION TO LAST FOREVER.

I love it! You’re lucky if you find something you love to do, and if somebody will pay you to do it. That’s my situation. I think I understand what I do well, and what I don’t do as well. I tell stories well. I’m not a terrific stylist. Thomas Berryman, the first book I wrote, won an Edgar and does have a fair amount of style. I don’t think it’s a great story, but it does have style, so I have the ability to do it up to a point, but not as much as I’d want to, to write certain kinds of fiction.

WHAT’S YOUR SECRET TO SUCCESS?

I don’t think there are a lot of really readable books out there. There are less than people think there are. There’s a lot of stuff that you pick it up and you feel like, “I’ve read this before.” It’s very hard to grab people. I don’t think it’s an accident that I’m up there. I don’t think it’s an accident that John Grisham is up there. John Grisham grabs people. There are a few writers that do it. I don’t think it’s that easy, and it’s not a question of somebody who writes good sentences. It’s a question of people being able to tell stories in a way that captivates a lot of readers.

I’m not trying to duck the marketing thing. My advice to most people, in terms of, what should you do after you write your book? Should you invest in some marketing? Should you stand outside a bookstore with flyers? Go write another book. Go write another book! You learned some things writing this book. Make use of them in the next book, and keep your passion going, and get that habit.

Sugar is killing you sweetly

Sugar shockers
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1. Sugar makes your organs fat

The fructose—a component of table sugar and high-fructose corn syrup—in added sugars triggers your liver to store fat more efficiently, and in weird places. Over time, a diet high in fructose could lead to globules of fat building up around your liver, a precursor to nonalcoholic fatty liver disease, something rarely seen before 1980.

Sugar Smart Tip: Avoid drinks with lots of added sugars, including healthy-sounding smoothies. You’re better off if the fructose in your diet comes from natural sources like fruit—the fiber helps blunt the sugar shock to your system. Plus, a piece of fruit has way less sugar than a commercial smoothie full of added sugars (some of them contain 54 grams, or about 13½ teaspoons worth of sugar!).

2. Sugar primes your body for diabetes

A  study found that for every extra 150 calories from sugar available per person each day, diabetes prevalence rises by 1.1%.

Sugar Smart Tip: It’s easy to recommend giving up sugar-sweetened beverages like soda, but the truth is that those drinks account for just one-third of your added sugar intake. You have to look further, really honing in on labels. Much of the hidden sugars hide out under your own roof, in unassuming places like ketchup, frozen dinners, beef jerky, and bread.

 
3. Sugar hammers your heart

You might expect sugar-curbing recommendations from the American Diabetes Association, thanks to sugar’s clear impact on the disease.
 But the reality is that heart disease and diabetes are intricately related: Heart disease and stroke are the number one causes of death among people with type 2 diabetes, accounting for 65% of those deaths.

Sugar Smart Tip: Don’t exceed the American Heart Association’s recommended sugar levels, which are 5 teaspoons for women (20 grams); 9 teaspoons for men (36 grams); and 3 teaspoons (12 grams) for children. For reference, a can of soda generally contains up to 12 grams of sugar; a single slice of whole wheat bread contains up to 2 teaspoons of added sugars.

4. Sugar creates tense blood vessels

Added sugars cause excess insulin in the bloodstream, which takes its toll on your body’s circulatory highway system, your arteries. Chronic high insulin levels cause the smooth muscle cells around each blood vessel to grow faster than normal. This causes tense artery walls, something that puts you on the path to high blood pressure, and ultimately, makes a stroke or heart attack more likely.

Sugar Smart Tip: Don’t be tricked by processed “whole grain” products. To create whole grain flour, wheat kernels are basically pulverized to dust, which, when eaten, causes glucose spikes in our bodies similar to eating table sugar, white flour, or high-fructose corn syrup. “For instance, the kind of whole wheat bread typically used for sandwiches and white bread are digested at about the same rate and cause about the same rise in blood glucose levels, and therefore require the same amount of insulin to clear the bloodstream of glucose,” The Sugar Smart Diet author Anne Alexander writes.

5. Sugar promotes cholesterol chaos

There is an unsettling connection between sugar and cholesterol. A study in the Journal of the American Medical Association found that, after excluding people with high cholesterol and/or diabetes and people who were highly overweight, those who ate the highest levels of added sugars experienced the biggest spike in bad cholesterol levels and dangerous triglyceride blood fats, and the lowest good (HDL) cholesterol levels. One theory? Sugar overload could spark your liver to churn out more bad cholesterol while also inhibiting your body’s ability to clear it out.

Sugar Smart Tip: Eat a protein-rich breakfast. Skipping breakfast makes you 4.5 times more likely to become obese. Eating breakfast also helps keep your blood sugar levels more favorable. An added perk? One study found that when overweight women chose protein-rich eggs over a bagel, they naturally ate about 160 fewer calories during the subsequent lunch.

 
6. It leads to type 3 diabetes

Brown University neuropathologist Suzanne de la Monte, MD, coined the term “type 3 diabetes” after her team was the first to discover the links between insulin resistance, high-fat diets, and Alzheimer’s disease. In fact, her work suggests Alzheimer’s is a metabolic disease, one in which the brain’s ability to use glucose and produce energy is damaged. To paraphrase, it’s like having diabetes in the brain.

Sugar Smart Tip: Know sugar’s many names. Check labels; ingredients that end in –ose are sugar, and so is anything with sugar or syrup after the name. Don’t overindulge in sugary, fatty foods—that seems to be what sets off Alzheimer’s-like symptoms in rat studies.

7. Sugar turns you into a junkie

Much like street drugs, sugar triggers the release of chemicals that set off the brain’s pleasure center, in this case opioids and dopamine. And as they do with street drugs, people develop a tolerance for sugar, meaning they need more sugar for a feel-good “fix.” In rat studies looking at sugar addiction, when animals binge on the sweet stuff, they experience chattering teeth, tremors, shakes, and anxiety when it’s taken away.

Sugar Smart Tip: Prevention advisor Andrew Weil, MD, urges people to be patient as they embark on a diet that cuts added sugars. He says it usually takes about a week for the taste buds to habituate to a lower overall level of sweetness in the diet. After that, foods you used to love may seem sickeningly sweet.

8. Sugar turns you into a ravenous animal

Sugar. Makes. You. Feel. Famished. Emerging research suggests regularly eating too much sugar scrambles your body’s ability to tell your brain you’re full. Carrying a few extra pounds and living with type 2 diabetes can throw off your body’s ability to properly put off leptin hormones; leptin’s job is to say, “I’m full! Now stop eating!” Fructose also appears to play badly with leptin; eating a high-fructose diet means your body feels hungry, even when you’re overeating.

Sugar Smart Tip: Instead of reaching for a standard chocolate bar, opt for a bit of organic chocolate with at least 70% cacao. When you feel a sugar craving coming on, walk for 15 minutes. Researchers found a 15-minute walk can curb cravings for a sugar-laden chocolate bar by 12%. Whatever you do, don’t just sit there—that will actually increase your sugar cravings. (Try these

9. Sugar makes you an energy-starved zombie

You know the feeling. You grab a chocolate candy bar, and with it, get that brief jolt of energy. Soon to be replaced by unrelenting fatigue. Science shows it takes just 30 minutes or less to go from a sugar rush to a full-on sugar crash. This sugar spike-and-crash sets you up to want more sugar—a vicious cycle. To add insult to injury, The Sugar Smart Diet points out that sugar also triggers the release of serotonin, a sleep regulator. So much for an energy bump!

 

10. Sugar turns your smile upside down

We might reach for sugar to feel better, but we’re getting the opposite effect in the end. A study published in Public Health Journal followed nearly 9,000 people to study the link between depression and eating sugary sweets and fast food. After six years, those who ate the most junk faced a nearly 40% greater risk of developing depression, compared to those who shunned junk food the most. In people with insulin resistance, it appears the brain releases lower levels of feel-good dopamine.

Sugar Smart Tip:

  • If you’re an ice-cream addict, today and tomorrow, eat one serving and then give away or throw away the carton. Then, instead of keeping a stocked-up freezer at home, make it a point to drive out to a local ice cream shop to get it. After that, put in place stricter guidelines, like you can only do this on Fridays and Saturdays.
  • If you’re a sucker for soda or juice, try this: Sip the full-sugar variety today, but in a smaller bottle or can. Tomorrow or the day after, swap every other serving with ice water or seltzer water with a twist of lime.
  • If you’re a dessert lover: Have your regular dessert today, but tomorrow opt for a fruit-based dessert like a baked apple or poached pear. The day after, step down to raw fruit, splurging on the varieties you like most, say, mangoes, berries, or purple or red grapes.
11. Sugar wrecks your face

Sugar in your bloodstream attaches to proteins to form harmful new molecules called advanced glycation end products, or AGEs. These unwanted invaders attack nearby proteins, damaging them, including protein fibers in collagen and elastin, the components that keep your skin firm and elastic. The result of too much sugar? Dry, brittle protein fibers that lead to wrinkles and saggy skin.

There’s more! AGEs promote the growth of fragile collagen and deactivate your body’s natural antioxidant enzymes. This opens the door to more sun damage, which, as we all know, also damages and ages your skin.

“Living hell…” – Hiroshima atom bomb survivors share the insanity of it all

On August 6, 1945, the B-29 bomber Enola Gay took off from the North Field airbase on Tinian, in the West Pacific. At 8:15, 509th Composite Group commander Colonel Paul Tibbets arrived to the destination: Hiroshima. 30 minutes before that, 2nd Lieutenant Morri Jeppson had removed all safety devices from “Little Boy”, an atomic bomb loaded with 130 pounds of uranium-235—the first to be exploded over any population in the planet. 32,333 feet below, this is what that population experienced.

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300 feet from Little Boy’s explosion hypocenter.
Hiroshima, Japan

Akiko Takakura.
Age at impact: 20 years.
One of the very few who survived so near the hypocenter.
TAKAKURA: After the air-raid the alarm was called off, I walked from Hatchobori to the Bank of Hiroshima in Kamiya-cho. I arrived at the bank some time around 8:15 or so, and signed my name in the attendance book. When I was doing my morning routine, dusting the desks and things like that, the A-bomb was dropped. All I remember was that I saw something flash suddenly.

INTERVIEWER: Can you explain the flash?

TAKAKURA: Well, it was like a white magnesium flash. I lost consciousness right after or almost at the same time I saw the flash. When I regained consciousness, I found myself in the dark. I heard my friends, Ms. Asami, crying for her mother. Soon after, I found out that we actually had been attacked. Afraid of being caught by a fire, I told Ms. Asami to run out of the building. Ms. Asami, however, just told me to leave her and to try to escape by myself because she thought that she couldn’t make it anywhere. She said she couldn’t move. I said to her that I couldn’t leave her, but she said that she couldn’t even stand up. While we were talking, the sky started to grow lighter.

Then, I heard water running in the lavatory. Apparently the water pipes had exploded. So I drew water with my helmet to pour over Ms. Asami’s head again and again. She finally regained consciousness fully and went out of the building with me. We first thought to escape to the parade grounds, but we couldn’t because there was a huge sheet of fire in front of us. So instead, we squatted down in the street next to a big water pool for fighting fires, which was about the size of this table.

Since Hiroshima was completely enveloped in flames, we felt terribly hot and could not breathe well at all. After a while, a whirlpool of fire approached us from the south. It was like a big tornado of fire spreading over the full width of the street. Whenever the fire touched, wherever the fire touched, it burned. It burned my ear and leg, I didn’t realize that I had burned myself at that moment, but I noticed it later.

INTERVIEWER: So the fire came towards you?

TAKAKURA: Yes, it did. The whirlpool of fire that was covering the entire street approached us from Ote-machi. So, everyone just tried so hard to keep away from the fire. It was just like a living hell. After a while, it began to rain. The fire and the smoke made us so thirsty and there was nothing to drink, no water, and the smoke even disturbed our eyes. As it began to rain, people opened their mouths and turned their faces towards the sky and try to drink the rain, but it wasn’t easy to catch the rain drops in our mouths. It was a black rain with big drops.

INTERVIEWER: How big were the rain drops?

TAKAKURA: They were so big that we even felt pain when they dropped onto us. We opened our mouths just like this, as wide as possible in an effort to quench our thirst. Everybody did the same thing. But it just wasn’t enough. Someone, someone found an empty can and held it to catch the rain.

INTERVIEWER: I see. Did the black rain actually quench your thirst?

TAKAKURA: No, no it didn’t. Maybe I didn’t catch enough rain, but I still felt very thirsty and there was nothing I could do about it. What I felt at that moment was that Hiroshima was entirely covered with only three colors. I remember red, black and brown, but, but, nothing else. Many people on the street were killed almost instantly. The fingertips of those dead bodies caught fire and the fire gradually spread over their entire bodies from their fingers.

A light gray liquid dripped down their hands, scorching their fingers. I, I was so shocked to know that fingers and bodies could be burned and deformed like that. I just couldn’t believe it. It was horrible. And looking at it, it was more than painful for me to think how the fingers were burned, hands and fingers that would hold babies or turn pages, they just, they just burned away.

0.31 miles from hypocenter

Taeko Teramae.
Age at impact: 15 years old.
TERAMAE: When the bomb fell, I was 15 years old. I was a third grader at the girls’ junior high school. I saw something shining in the clear blue sky. I wondered what it was, so I stared at it. As the light grew bigger, the shining thing got bigger as well.

And at the moment when I spoke to my friend, there was a flash, far brighter than one used for a camera. It exploded right in front of my eyes. There was a tremendous noise when all the buildings around me collapsed. I also heard people crying for help and for their mothers. I was caught under something which prevented me from moving freely.

I was so shocked that I couldn’t believe what had happened. I thought maybe I was having some kind of nightmare, but of course, I wasn’t. I felt pain when I pinched myself to see if it was real. I thought the bomb had been dropped on the central telephone office. The dust was rising and something sandy and slimy entered my mouth. I couldn’t figure out what it was since I couldn’t move or see. I couldn’t see anything in the dark.

A little later, I smelt something like sulfur. It smelt like the volcano, Mt. Aso and I threw up. I heard more voices calling “Mother! Mother!” But when our class teacher, Mr.Wakita, told us to behave like good students and stop crying, all the cries for help and for Mother stopped all of a sudden.

0.62 miles from hypocenter

Hiroko Fukada.
Age at impact: 18 years old.
INTERVIEWER: What was the color of the light?

FUKADA: I remember it was yellow. I clearly remember it now and despite the shower of glass, fortunately I didn’t have any major injuries. I thought it was hopeless because I thought the buildings directly head and I went out of the building because I thought it would be dangerous to stay inside. Soon I found soldiers walking in this direction. I was with my friends and we thought it would be safe to go with soldiers, and so we came here.

INTERVIEWER: What were the conditions outside the building?

FUKADA: Everybody was terribly injured. We were even embarrassed because we were not injured. I have no words to describe the scene. A flood of people went down this cliff just like dominoes down.

Mamoru Yukihiro.
Age at impact: 36 years old.
INTERVIEWER: Uh….how was it when you saw the ray?

YUKIHIRO: Immediately after I saw the strange yellow ray, the office was totally destroyed almost instantly, without any warning. It was as if a box of matches has suddenly been struck by a hammer and crushed to pieces. I didn’t even hear any sound. I sat still for a while, and then, I saw the sun ray come in above me. So I managed to get up, but I couldn’t find any of the 200 employees. Even though I myself had 3 wounds on my head and one on my back, I was so surprised that I walked out, I walked out onto the street with the blood running down my body. In the street, all I found were wounded people and destroyed houses.

0.74 miles from hypocenter

Akira Onogi.
Age at impact: 16 years old.
ONOGI: I was in the second year of junior high school and was mobilized work with my classmates at the Eba Plant, Mitsubishi shipbuilding. On the day when A-bomb was dropped, I happened to be taking the day off and I was staying at home. I was reading lying on the floor with a friend of mine. Under the eaves I saw blue flash of light just like a spark made by a train or some short circuit. Next, a steamlike blast came.

INTERVIEWER: From which direction?

ONOGI: Well, I’m not sure, anyway, when the blast came, my friend and I were blown into another room. I was unconscious for a while, and when I came to, I found myself in the dark. Thinking my house was directly hit by a bomb, I removed red soil and roof tiles covering me by hand and for the first time I saw the sky. I managed to go out to open space and I looked around wondering what my family were doing. I found that all the houses around there had collapsed for as far as I could see.

INTERVIEWER: All the houses?

ONOGI: Yes, well, I couldn’t see anyone around me but I heard somebody shouting “Help! Help!” from somewhere. The cries were actually from underground as I was walking on. Since no choose were available, I’d just dug out red soil and roof tiles by hand to help my family; my mother, my three sisters and a child of one of my sisters.

Then, I looked next door and I saw the father of neighboring family standing almost naked. His skin was peeling off all over his body and was hanging from finger tips. I talked to him but he was too exhausted to give me a reply. He was looking for his family desperately. The person in this picture was a neighbor of us. I think the family’s name was the Matsumotos.

When we were escaping from the edge of the bridge, we found this small girl crying and she asked us to help her mother. Just beside the girl, her mother was trapped by a fallen beam on top of the lower half of her body. Together with neighbors, we tried hard to remove the beam, but it was impossible without any tools.

Finally a fire broke out endangering us. So we had no choice but to leave her. She was conscious and we deeply bowed to her with clasped hands to apologize to her and then we left. About one hour later, it started raining heavily. There were large drops of black rain. I was wearing a short sleeve shirt and shorts and it was freezing. Everybody was shivering. We warmed ourselves up around the burning fire in the middle of the summer.

INTERVIEWER: You mean the fire did not extinguish by the rain?

ONOGI: That’s right. The fire didn’t subside it at all. What impressed my very strongly was a 5 or 6 year-old-boy with his right leg cut at the thigh. He was hopping on his left foot to cross over the bridge. I can still record this scene very clearly. The water of the river we looking at now is very clean and clear, but on the day of bombing, all the houses along this river were blown by the blast with their pillars, beams and pieces of furniture blown into the river or hanging off the bridges.

The river was also filled with dead people blown by the blast and with survivors who came here to seek water. Anyway I could not see the surface of the water at all. Many injured people with peeled skin were crying out for help. Obviously they were looking at us and we could hardly turn our eyes toward the river.

INTERVIEWER: Wasn’t it possible to help them?

ONOGI: No, there were too many people. We took care of the people around us by using the clothes of dead people as bandages, especially for those who were terribly wounded. By that time we somehow became insensible all those awful things. After a while, the fire reached the river bank and we decided to leave the river. We crossed over this railway bridge and escaped in the direction along the railway.

The houses on both sides of the railroad were burning and railway was the hollow in the fire. I thought I was going to die here. It was such an awful experience. You know for about 10 years after bombing I always felt paralyzed we never saw the sparks made by trains or lightning. Also even at home, I could not sit beside the windows because I had seen so many people badly wounded by pieces of glass. So I always sat with the wall behind me for about 10 years. It was some sort of instinct to self-preservation.

0.87 miles from hypocenter

Akihiro Takahashi.
Age at impact: 14 years old.
TAKAHASHI: We were about to fall in on the ground the Hiroshima Municipal Junior High School on this spot. The position of the school building was not so different from what it is today and the platform was not positioned, too. We were about to form lines facing the front, we saw a B-29 approaching and about fly over us. All of us were looking up the sky, pointing out the aircraft.

Then the teachers came out from the school building and the class leaders gave the command to fall in. Our faces were all shifted from the direction of the sky to that of the platform. That was the moment when the blast came. And then the tremendous noise came and we were left in the dark. I couldn’t see anything at the moment of explosion just like in this picture.

We had been blown by the blast. Of course, I couldn’t realize this until the darkness disappeared. I was actually blown about 10 m. My friends were all marked down on the ground by the blast just like this. Everything collapsed for as far as I could see. I felt the city of Hiroshima had disappeared all of a sudden. Then I looked at myself and found my clothes had turned into rags due to the heat. I was probably burned at the back of the head, on my back, on both arms and both legs.

My skin was peeling and hanging like this. Automatically I began to walk heading west because that was the direction of my home. After a while, I noticed somebody calling my name. I looked around and found a friend of mine who lived in my town and was studying at the same school. His name was Yamamoto. He was badly burnt just like myself.

2.3 miles from hypocenter

Isao Kita.
Age at impact: 33 years old
KITA: Well, at that time, I happened to be receiving the transmission over the wireless. I was in the receiving room and I was facing northward. I noticed the flashing light. It was not really a big flash. But still it drew my attention. In a few seconds, the heat wave arrived.

After I noticed the flash, white clouds spread over the blue sky. It was amazing. It was as if blue morning-glories had suddenly bloomed up in the sky. It was funny, I thought. Then came the heat wave. It was very very hot. Even though there was a window glass in front of me, I felt really hot. It was as if I was looking directly into a kitchen oven. I couldn’t bear the heat for a long time. Then I heard the cracking sound. I don’t know what made that sound, but probably it came from the air which suddenly expanded in the room.

By that time, I realized that the bomb had been dropped. As I had been instructed, I pushed aside the chair and lay with my face on the floor. Also as I had been instructed during the frequent emergency exercises, I covered my eyes and ears with hands like this.

And I started to count. You may feel that I was rather heartless just to start counting. But for us, who observed the weather, it is a duty to record the process of time, of various phenomena. So I started counting with the light flash. When I counted to 5 seconds, I heard the groaning sound. At the same time, the window glass was blown off and the building shook from the bomb blast. So the blast reached that place about 5 seconds after the explosion.

We later measured the distance between the hypocenter and our place. And with these two figures, we calculated that the speed of the blast was about 700 meters per second. The speed of sound is about 330 meters per second, which means that the speed of the blast was about twice as fast as the speed of sound. It didn’t move as fast as the speed of light but it moved quite rapidly.

2.54 miles from hypocenter

Hiroshi Sawachika.
Age at impact: 28 years old
SAWACHIKA: I was in my office. I had just entered the room and said “Good morning.” to colleagues and I was about to approach my desk when outside it suddenly turned bright red. I felt very hot on my cheeks. Being the chief of the room, I shouted to the young men and women in the room that they should evacuate. As soon as I cried, I felt weightless as if I were an astronaut.

I was then unconscious for 20 or 30 seconds. When I came to, I realized that everybody including myself was lying at one side of the room. Nobody was standing. The desks and chairs had also blown off to one side. At the windows, there was no window glass and the window frames had been blown out as well. I went to the windows to find out where the bombing had taken place.

And I saw the mushroom cloud over the gas company.

The sound and shock somehow suggested that the bomb had been dropped right over the gas company. I still had no idea what had happened. And I kept looking towards the gas company. After a while, I realized that my white shirt was red all over. I thought it was funny because I was not injured at all. I looked around and then realized that the girl lying near by was heavily injured, with lots of broken glass stuck all over her body. Her blood had splashed and made stains on my shirt.

Mother of All Throwbacks

Cafe-Puro-3D-billboardFlashback muna… think Hangouts and date places in the 50s to 70s

Panciteria Moderna was the place to go for pancit miki and miki bihon already wrapped in their version of ‘tetra pak’ (banana leaves on wrapping paper tied with a rubber band).. Pancit bihon was the specialty of Panciteria Wa Nam . Kung gusto mo naman ng chopsuey rice doon ka sa Hen Wah, tabi ng Avenue Theatre.

At sa Ma Mon Luk, siopao was at 30 centavos; mami was at 70 centavos or 2 pcs. of siomai (large) with unlimited soup for 30 centavos. So with one peso busog ka na. Ngayon bigay mo piso sa pulubi, titignan ka pa ng masama.
The Shangri-la in the basement of Shelborne Hotel (at the back) was the place to go for dates if you wanted a dark and cozy atmosphere. The Black Angel along Shaw Blvd near the corner of Kalentong in Mandaluyong was a very good place to listen to soft music (Fleetwoods, Lettermen, Cascades) and the lights were also quite low.
A l ot of coeds from Maryknoll as well as closet queens hung out there.

Then with the introduction of the ‘black light’ you looked like Dracula about to devour a beautiful victim. Kaya lang pag may pustiso ka itim ang labas kaya mukhang kenkoy ka. So do not dare to smile.
With Php 30.00- 50.00 in your pocket you were in pretty good shape for a date.

‘Bakuran’ was the in-thing at parties with ‘screening’ from a friend to assist you in getting a dance with a girl who was very sought after. Wack-Wack, the Sky Room in Jai-Alai, the penthouse at the Rufino Bldg. as well as Capri at the Sarmiento Bldg right opposite it were the favorite places for proms and balls.

Sikat ang event if the DynaSouls (dubbed the Beatles of the Philippines ), The Tilt Down Men (the Sotto brothers, Tito, & Val, favored the Dave Clark 5), Hi-Jacks, the Electromaniacs (later Electros) or the Bad Habits was the ‘combo’ playing..
Other popular bands then were the Bits and Pieces (after the Dave Clark 5 hit), Purple People, Versatiles (remember the late Bobby Lim), Technicolors (whose drummer Tony Tuviera is now the producer of Eat Bulaga), Red Fox (forerunner of Hotdog), Jungle Cats, Glenmores, Robins, Crystals , Phantoms, and the Downbeats (where most of the Juan de la Cruz band came from notably Pepe Smith or Joey Smith then).
What about gate crashing a ‘Tipar’ (for party) and the ensuing rumble between feuding barkadas: Havocs, Combat, Axis, Amboys, Mobs & Exotics, meron pang kanya-kanyang busina (car honking ID).
Remember BMI (Baguio Military Institute)? That school was a dumping ground for kicked out students from Manila and kids that needed discipline. Let us not forget ang mga taga ‘Baste’ ( San Sebastian ). Ang daming siga noong araw.
Alta Vista along Roxas Blvd. was the favorite place for wedding receptions at Php 8.50 per cover! Ngayon, kulang pang pambayad ito sa parking fee.
Special ringside seats for performances at the Araneta Coliseum were at P5.00 per. So with P20.00 you could safely invite someone and still have enough for a snack afterwards or a game of ‘putt and putt’ at the mini-golf place located at the back of Araneta. Among the more popular celebrities who performed at the Big Dome were Neil Sedaka, Anita Bryant, Teddy Randazzo, Nat King Cole, Jo Ann Campbell, Paul Anka, Johnny Mathis, Matt Monro, Gary Lewis & the Playboys, Dave Clark 5, Zombies, Peter and Gordon and many many more.
Noon 5 centavos sa mga bata at 10 centavos naman para sa matatanda ang bayad sa jeep. Manila and Suburbs ang lahat ng biyahe ng jeep noon na 3 seater lang (AC ang tawag nila dito) at talagang Upong Diyes lang ang sigaw ng driver.
Sa Avenida Rizal at Sta. Cruz, Blumentritt, Tayuman, Espiritu Santo Church , Grace Park, Pasay-Taft, Dakota – Harrison, Paco-Taft, Sta. Ana Tulay at BBB-Monumento ang mga sikat na lugar. Did you get an opportunity to ride the G-Liner from San Juan to Quiapo? It would crawl up to the corner of N. Doming to pick up passengers. That’s why we called it Gapang Liner.
Gas was very cheap then and they could afford to keep the motor running for 2 hours at a snail’s pace. Gasoline prices then were at 25 centavos per liter and there were only two types of gas; Premium or Regular. Caltex called their premium ‘Boron’ as advertised by that multi-colored dancing lights on top of the old San Miguel Ice Plant. Near those dancing lights was the big white kettle pouring hot chocolate on a giant cup. It was sponsored by Cocoa Ricoa. Esso named theirs Extra to ‘put a Tiger in your tank’.
Yung Good Earth Emporium pwede ring idagdag sa mga magagandang shopping mall noong araw. Yung Manila Grand Opera house, Clover, Odeon, Roxan, Hollywood , Cinerama, Avenue, Universal, Dalisay, Ever, Galaxy, Ideal, State, Lyric, Capitol ang mga sikat na ‘first run’ na sinehan noon. Movie tickets were selling at P1.20 and P1.50 kung Advanced Roadshow (meaning kasabay sa international release) . Kung medyo nagtitipid ka naman doon ka na lang sa ‘second run’ theatres for P0.85 lang double program pa mapapanood mo.
Remember those second run theatres like Gaiety, Rizal, Main, Times, Society, Scala, Globe, Esquire, Vista, Republic, Mayfair , and Palace. Pero iyong last two theatres e medyo notorious sa mga ‘singit’ where they show the ‘censored’ portions of the movie.
Bodavil was still a hit during the early 50s where Opera House featured the Lupito, Patsy, the Lou Salvador clan, Toto, Chichay, Ike Lozada, Pabo, Cachupoy etc. while Clover Theatre featured Pilita Corrales, Wing Duo, Reycard Duet, Bobby Gonzales, Sunday Contreras (anak ni Pugo), Eddie Mesa, Pugak & Tugak, Chuchi, Aruray, Doro & Popoy.. Did you know that German Moreno started as a utility man at Clover Theatre and did bit parts until he was discovered later on by Sampaguita Pictures.
Sa QuezonCity ay sikat yung Max’s Chicken, Aristocrat Cubao at Dayrit.
Ang dollar rate noon ay P3.70/1$ ang palitan. Kung medyo kapos ka e takbo muna kay Tambunting or A. Aguirre pawnshop.
Ang Cosmos Sarsaparilla ay 5 centavos at 10 Centavos ang Coke at Pepsi. Mayroon din Cosmos Orange kung ayaw mo ng Sarsi. Kung may extra ka e di Royal Tru-Orange na. Pero sikat din yung 7-Up, Lem-O-Lime , Canada Dry, Uva at Bireley’s strawberry and pineapple. Kalaban ng Cosmos noon ay Ideal at Avenue softdrinks. Remember Fress Gusto, Grassland Milk, Choco Vim. Pag may sakit ka naman pinapa-inom lang sa iyo Royal Soda Water at soda crackers. Kaya naman pag galing natin e takbo kaagad sa intsik (yun ang tawag natin sa kanilang sari-sari store noon bago sila nag diversify sa mga malls, transport, food production) at bili ng Coke and junk foods..
Pag Pasko madalas kami sa Sta Cruz para manood ng palabas sa Manila COD para sa Xmas season. Mas magaganda ang mga palabas pag Christmas kasi wala pang Metro Manila Film Fest noon kaya lahat ng sinehan pagandahan ng pelikula. Noon wala pang Chippy at nachos, ang merienda ay banana cue, camote que, palitaw, biko, pinipig, halo-halo, carioca, pilipit, butsi, hopiang hapon, hopiang munggo, hopiang baboy, bibingka, puto, cassava, cake o budin, suman at mani.
Ang mansanas ay apat-piso ang benta sa Lawton Bus terminal at sa Avenida. Mas mahal pa yung local na chico na pineras. Ang grapes, pear, at apple ang karaniwang binebenta sa mga bus terminal na papuntang south (BLTB). Ang bus noon ay bukas lahat yung isang side kaya doon dumadaan ang mga pasahero.

Puwede ka rin bumili nito sa Echague (now C. Palanca) tapos bili ka na rin ng hopia at mani. Mga sikat noon ay Kim Chong Tin at United Foods. Dito din nakakabili ng Chinese ham na por kilo or isang buo na nakabalot pa sa papel at plastic net.
Ang sikat na mga Plaza noon ay Plaza Goiti, Plaza Miranda at Plaza Sta. Cruz. Huwag kalimutan ang Barbecue Plaza na may “Pula-Puti” at beer. Sa mga bakery sa Manila ay sikat yung Herran Bakery, Jo- Ni’s, Hizon’s (favorite ni Dolphy kahit noon pa), Sta. Romana Bakery.
Remember Halili Beer (baka sa mga lolo ni Katrina ito) , Tody chocolate drink in cans, Horlicks malted milk tablets; Halili (baka kila Katrina din ito) bus, Super (dog logo) Transit, Yujuico, JD & MD buses; MM Liner, Medina Transit, Capistrano Transit, Pantranco, La Mallorca Pambusco buses and taxis, Golden Taxicab and Yellow Taxicab, Dollar Taxi.
Your favorite past time then was reading comics like Pilipino Komiks, Espesyal Komiks, Hiwaga Klasiks, Kenkoy Komiks. Kung medyo class ka naman binabasa mo mga Classics Illustrated (sometimes we get our book report from these comic books instead of reading the assigned novel) o kaya ay Tiktik. Dell Comics and Gold Key Comics from the US were also available at magazine stands.
ShoeMart started in Carriedo followed by the 2nd ShoeMart beside Ideal Theater and then SM Echague with a revolving restaurant at the top floor.
Safari Club beside Manila Zoo at the height of the ‘Twist’ craze, Dance-O-Rama with Pete Roa & Baby O’Brien every 5 PM on Channel 5.. If you wanted an earlier teeny bopper show, you watched Eddie Mercado in DJ Dancetime on Channel 11. Siyempre naman pag Friday, Nite Owl Dance Party hosted by Lito Gorospe, featuring the Celtics. Another delight to watch was 9-Teeners hosted by Jose Mari Chan, Rom Azanza and Tito Osias (all Ateneans) on Channel 9. Sampaguita was first seen as a cage dancer at 9 Teeners. Her real name is Tessie Alfonso. She got married to Nilo Santos of the Jungle Cats. Jeanne Young also hosted another teeny bopper show called The Insiders which guested the more popular combos at that time.
Siyempre sikat pa rin ang Student Canteen pag tanghali followed by Darigold Jamboree, hosted by Leila Benitez with Eddie Ilarde and Pepe Pimentel and Bobby Ledesma. Sa primetime naman nandoon ang The Big Show nila Cris de Vera, Oscar Obligacion a t Sylvia La Torre. Then it evolved into Oras ng Ligaya when it migrated to ABS-CBN. Remember Uncle Bob’s Lucky 7 Club. Who would forget Buhay Artista starring Dolphy and Panchito and a take off of a popular radio program Sebya Mahal Kita, Tang Tarang Tang with Pugo and Bentot on the lead.
Sa radio naman siyempre ang Kapitan Kidlat, Kwentong Kutsero, Gabi ng Lagim, Salamat Po Doctor, Lola Basyang and of course Kahapon Lamang and Tia Dely’s program which followed.. Konti pa lang may TV set noon kaya sikat ka sa kalye niyo pag mayroon ka ng television at minsan SRO pa nga pag basketball (Yco, Ysmael, Utex, 7-UP).
Now anyone who missed those days can’t really claim they’ve seen and tasted the best. Every generation has its own set of ‘Aces’. Do you recall when: You tasted Darigold Evap, Liberty Condensada, Sunkist Orange (in tetra packs), Magnolia Chocolait, Klim (the word ‘milk’ spelled backwards), Big 20 Hamburgers, Foot-long hotdog, Nectar, Chocnut, Tweet & Jiggs Candies (by Mr. Krieger), Tootsie Roll, Serg’ s Chocolate, kerosene-scented popcorn and kropeck along Dewey Blvd, dirty ice cream, Magnolia Ice Cream sandwich, Selecta ice cream (now Arce Dairy) and their fresh carabao’s milk, Magnolia popsicles in orange, chocolate and tutti frutti, langka flavors, Sison Ice Drop in monggo, and buko flavors, Milky Way’s buko sherbet, Acme Supermarket’s sundaes and Coney Island’s 32 flavors?
You went to: Arcegas at the Maranaw Arcade, Funhouse at Bricktown, Aguinaldo , Erehwon Bookstore, Alemars Bookstore, Bookmark, Botica Boie, Makati Supermarket D’Bankers Barbershop and Leila’s Coffee Shop, Tropical Hut along Estrada, Acme Supermarket, Cherry Supermarket (now Foodarama), The Regent of Manila, Hotel Mabuhay, Manila Hilton, Christmas carnival (at Lawton in front of Letran College ), Villa Pansol and Lido Beach , Aroma Beach and Jale Beach?
Rizal what? ‘Who would be crazy to build a cinema in the middle of nowhere?’ It turned out to be the best theater in the city of Makati then (at the same site now occupied by Shangri-La Hotel).rizal
We ate at: The original A&W along UN Avenue in Manila, Aristocrat’s Flying Saucer (across Malate Church ), Bonanza Restaurant, Little Quiapo, Country Bake Shop, Selecta Restaurant, Taza de Oro, New Europe, Madrid, Cucina Italiana, La Cibeles at A. Mabini, Luau, The Makati Automat, Sulo Restaurant ( Makati ), Bulakena, Casa Marcos, Au Bon Vivant, Salambao Restaurant, Dairy Queen, Di Mark’s Pizza in Cubao, the elegant dining room of the old Army & Navy Club, Botica Boie in Escolta, Alba’s in Florida St., Malate, Brown Derby and their signature foot-long hotdog came with its special, extra tarty mustard sauce and a hot, crispy bun. We used to park at their drive-in bays after we were exhausted from all-night partying but with enough energy to gobble down sausages and soft drinks.
The Plaza was the favorite venue for all formal school and social functions. Every Friday night the Plaza became an instant disco-teque called ‘POW’. Food was not a big factor so long as cozy couples could have their special table for two.
You shopped at: Bergs, Soriente Santos, Assanda’s, Oceanic Commercial (where you bought original watches and jewelries), Syvel’s, Walk-Over in Escolta, Good Earth Emporium, 15c and Up, Manila COD, Avesco at Avenida Rizal, Rustan’s San Marcelino, Aguinaldo’s in Cubao.
The original Rustan’s was the garage of the Tantoco’s residential house which was eventually converted into a dazzling shop filled with eclectic things and collectibles.
You would want your wardrobes (pang-porma) tailor-made. So you went to RM Manlapat, Toppers, Fifth Avenue , Estacio’s, Sleek’s (owned by Eddie Ilarde) or D’Sharp (owned by Dolphy) for your Continental style pants and shirt-jack (Marcos loved this style) or the sleeve shirt. If you wanted a groovy denim pants, you would buy the finest denim material at Divisoria and brought it to Gulapa’s. Levi’s was not a by-word then.
For school uniforms, we would love to wear our khaki pants from the famous RTW shop called Macomber in Quiapo. Or, our parents would just buy us a pair of Sabur or Savalbarro khakis. When it came to footwear, siyempre mas maganda pasadya especially when you want a good Chuka Boots, Spanish Boots or Beatles Boots. You went to Wings, Glenmore or Camara shoe makers. Pag casual naman siyempre US Keds, pero kung medyo low budget lang e puwede na rin ang US Kids. For sports shoes you would want a pair of Converse Chuck Taylor, and if you were on a low budget you bought Custombuilt or Edwardson. But if you wanted to float on water (as the advertisement claimed) you wore Marcelo Rubber Shoes black! Yan ang sinusuot ni Kenkoy..
Blockbuster movies were: The Ten Commandments, Shane, High Noon, King and I, South Pacific, Horrors of Dracula, Gunfight at OK Corral, Psycho, House on Haunted Hill, Magnificent Seven, The Alamo, Spartacus, West Side Story, Ben Hur, Longest Day, Madame X, Guns of Navarone, King of Kings, El Cid, Breakfast at Tiffany’s, The Birds, Elvis’ movies like Love Me Tender, Loving You, Jailhouse Rock, King Creole, Blue Hawaii , GI Blues, and the Beatles’ Hard Days Night, Help, Yellow Submarine, The Graduate, Romeo and Juliet and of course the ever popular The Sound of Music.
You had your hair styled or permed by: Nomer’s, Lita Rio, Grace Lagman, Dick & Lucy, and Kayumanggi. That was the time of Aqua Net stiff, foot-high beehives, French twist and Kiss Me liquid eyeliners and Pretty Quik instant facial blotters.
You sang: Dont Be Cruel and Hound Dog by Elvis, April Love by Pat Boone, Fool’s Paradise by Buddy Holly, Mack the Knife by Bobby Darin, Bobby, Bobby, Bobby by Jo Ann Campbell, Devoted to You by the Everly Brothers, Someday by Ricky Nelson, One More Chance by Teddy Randazzo, Carol & Calendar Girl by Neil Sedaka, Puppy Love by Paul Anka, Young Ones by Cliff Richard, Walk Dont Run by The Ventures, Apache by the Shadows, A Hard Days Night, All My Lovin, Yesterday, Hey Jude by the Beatles, World Without Love by Peter and Gordon, Cherish by the Association, Because by Dave Clark Five, Distant Shores by Chad and Jeremy.
Saved your whole month’s allowance of P20.00 to watch the Beatles perform live at Rizal Memorial Coliseum in 1966 (July 4).
It was hip to listen to: Bingo Lacson, Lito Gorospe, Bong Lapira, Eddie Mercado, Jack Henson, Art Galindez of DZMB and Jo San Diego (past midnight) of DZMT, Sonia Basa, Ronnie Quintos, Naldy Castro of DZWS, Harry Gasser, Joe Cantada and Jose Mari Velez of DZHP; the singing sensations from Ateneo de Manila, RJ and the Riots, The Loonilarks, Jose Mari Chan and the Twofus (Ronnie Henares and Jojit Paredes) and dance to live combo music garbed in cocktail dresses and dark suits.
DZMT was affiliated with the Manila Times and was one of two radio stations operating after 12 midnight. The other station was DZHP whose program was taped. Jo San Diego of DZMT went on live (she of the velvety bedroom voice. She can still be heard today at DWBR every Sunday afternoon).
And danced at Manila Hotel’s Jungle Bar,Bayside Night Club (with live music by the Carding Cruz band), the Nile , D’Flame, Rino’s, Wells Fargo, Nautilus, Hi-Ball and Bulakena. Or, maybe rode a Motorco with your date and went around Dewey Boulevard . When you got hungry you would drop by the Barbecue Plaza . You tried your luck at the Pula-Puti joint in Russell Street ..
Do you remember when: Malate streets were named after US States ( Pennsylvania , Tennessee , California , Colorado , Carolina , etc.). Paranaque, San Juan, Makati , Pasig , Las Pinas, Taguig, Pateros and Muntinlupa were municipalities of Rizal province; DLSU was De La Salle College, Poveda was Institucion Teresiana, Adamson University was the original St. Theresa’s campus in San Marcelino, Robinsons Mall was the Assumption Convent campus, Petron was Esso, Villamor Air Base was then known as Nichols Air Base, bancas were aplenty in the Baclaran side of Dewey Blvd. (now Roxas Blvd.) and traffic was non-existent in Tagaytay.
PLDT telephone numbers were five digits and you used your index finger to dial a number one at a time.
Sikat ka sa barkada kung may ‘syota’ kang ‘Colegiala’ (Assumption, STC, St. Scho, Maryknoll, Holy Spirit, St. Paul’s, St. Joseph’s , Sienna, PWU, Sta. Isabel). Siyempre hindi rin naman papahuli ang mga coeds natin from UP, UST, UE and FEU. As proof, you should be wearing her high school ring in your pinkie finger.
If you remember all these things, you’re in great company and I dare say… HAPPY TO BE!!! : )s

How to become a millionaire overnight.

million.jpgReport IRS Tax Evasion (tax fraud) and get a reward

If you report income tax fraud or tax evasion, you may be entitled to a whistleblower reward, as outlined in this website.

Modeled on the Department of Justice (DOJ) program, the Internal Revenue Service (IRS) income tax reward program targets tax cheats and rewards whistleblowers between 15% and 30% of the amount recovered from unpaid taxes.

While much of the IRS reward program is very similar to the DOJ program, there are some significant differences, including:

  1. To collect a reward through the new IRS reward program, the underpaid taxes must total $2 million, but our threshold is $5 million (which equates to $17 million in undisclosed income or overstated expenses).
  2. The IRS keeps the whistleblower’s identity confidential.
  3. The IRS waits to pay rewards until after it collects all amounts owed in the case, and the matter officially is closed.

Examples of IRS Tax Fraud

Companies and individuals cheat on taxes in countless ways. A few examples of tax fraud where rewards are available include:

  • Shifting profits overseas: Schemes include concealing ownership of patents, and transferring ownership of logos, manufacturing processes and other intangible property rights.
  • Financial transaction fraud: Examples include balance sheet fraud, hiding assets offshore or overseas and keeping multiple sets of books.
  • Improper employee classification: Some companies improperly classify employees as independent contractors to avoid paying taxes.
  • Other: Other tactics used to avoid paying taxes include putting assets in another person or company’s name, paying cash to avoid records of income, claiming bogus deductions and much more.

If you know of income tax fraud or tax evasion and are interested in a whistleblower reward under the IRS reward program, fill out the relevant forms here https://www.irs.gov/individuals/how-do-you-report-suspected-tax-fraud-activity