McDonald’s Products that Failed Miserably

The Hula Burger

McDonald’s founder, Ray Kroc, was a brilliant businessman, but not a good cook.

According to church canon, Catholics over the age of 14 are required to abstain from meat on Fridays. Kroc had high hopes for his non-meat option called “The Hula Burger” — grilled pineapple with cheese on a bun. He positioned the sandwich to compete against the Filet-o-Fish sandwich, which was invented by a Catholic franchisee. The Filet-o-Fish won hands down while the Hula tanked.

I mean, who would want to eat a burger with pineapple in it? You only put that in pizza. Thank god they didn’t screw up as bad as they did with their:

McPizza

You can have an Egg McMuffin for breakfast and a Big Mac for lunch but what do I eat for dinner? McDonald’s tried to solve that problem in the late 1980s and early 1990s with the McPizza. To build the dinner menu, it even tried adding similar options like lasagna and spaghetti as you can see from Amanpreet Kapoor answer. Theoretically, McDonald’s could’ve been your one-stop shop — forget Dominos and Pizza Hut!­

Unfortunately, the fast service normally associated with McDonalds wasn’t included in this 10 minute pizza. And customers looking for a quick bite were disappointed that they had to wait longer than their typical Big Mac.

The Supersize Products

One of the most infamous and controversial items at McDonalds. The big thing is, it would have gone unnoticed if it wasn’t for our food superhero, MORGAN SPURLOCK! Thanks to his award winning documentary, “Supersize Me”, McDonalds was forced to pull back their menu of supersized McNuggets, Fries and burgers in order to avoid lawsuits.

Interesting McDo trivia

The hamburger patties are not smaller today, they are exactly the same size they’ve always been: 10 to a pound.

They’re still made with reconstituted dehydrated onions, yellow mustard, ketchup, one pickle slice, salt and pepper on the meat while it’s cooking. The recipe for the buns has only changed slightly.

There was, however, a period of time around 15 years ago when McDonald’s stopped toasting the buns, and instead microwaved them. The result was horrific, tasteless, tough, and an unmitigated disaster. It took several years of slowly declining sales, and catastrophically dropping customer satisfaction scores before they went back to toasting.

A former executive of the chain candidly remarked that he was eating McDonald’s regular hamburgers in the late 1950’s, and they still taste pretty much the same to him.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s