5 Priceless Lessons Ad People can learn from DU30



Be singleminded. Focus on the most meaningful concern of the audience and “own” it. Since Day 1 of his campaign, DU30 has centered his messages on illegal drugs – how he hates the menace and the culprits causing the problem. And how he intends to lick it.



Be unpredictable: go counterflow. Dazzle by doing the least expected.



Be the “real thing”. Your audience can spot a fake kilometers away.



Be arresting. Snatch people’s attention and make it worthwhile for them to keep listening.



Be fearless. You have very limited opportunities to make a dent, an impression – kidnap each opportunity.



Starts rolling on July 15…



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