Attention: Advertising Standards Board
The local airline companies are up to some clever tricks and you’ve been letting them get away with it.
Kinda hocus pocus: they have huge ads that simply banner the “cheap” base fare… and the additional fees (which are, more often than not, quite substantial) are hidden in fine print – so fine, even Superman might need a magnifying glass to read and understand them.
Here’s a simplification of the problem…
There is a NEED to oblige airlines to state the real price – the total cost of flying to a destination.
(Most are quite reasonable anyway – so why resort to this mild form of sting?)
Or, do we have to make more noise, guys?