Airline Promo fares – Untruth in advertising?

Attention: Advertising Standards Board

The local airline companies are up to some clever tricks and you’ve been letting them get away with it.

For years.

Kinda hocus pocus: they have huge ads that simply banner the “cheap” base fare… and the additional fees (which are, more often than not, quite substantial) are hidden in fine print – so fine, even Superman might need a magnifying glass to read and understand them.

Here’s a simplification of the problem…

 

airfare.001

airfare.002

airfare.003

 

There is a NEED to oblige airlines to state the real price – the total cost of flying to a destination.

(Most are quite reasonable anyway – so why resort to this mild form of sting?)

Or, do we have to make more noise, guys?

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