Watch it… after which, I’ll try to distill why it’s such an engaging talk…
SImon Sinek was a former adman and now teaches Strategic Communications at Columbia University.
I tried analyzing why his presentation ticks and have arrived at 7 simple reasons:
1. He starts with a bang – asks the audience a series of questions that are actually laying out the topic of his talk
2. He knows storytelling is king and never tires of telling one
3. He peppers his speech with interesting insights and tangible examples
4. He shows data and research in an interesting manner
5. He builds suspense – never rushing his story
6. He is oozing with enthusiasm and sincerity
7. He obviously did his homework – and it shows in his confidence
